Service 01

SEO Strategy &
Consulting for SaaS

A complete SEO system built around your product, your ICP, and your growth targets — not recycled templates or vanity metrics. Consulting only, or full done-for-you execution.

Most SaaS companies don't have an SEO problem.
They have a strategy problem.

You're publishing content. You're fixing technical issues. You might even be building links. But nothing is compounding — because there's no strategic framework connecting it all.

Without a clear topical authority structure, keyword-to-ICP mapping, and a plan that's built for how your buyers actually search, every SEO effort is just noise. Expensive, time-consuming noise.

Publishing content with no topical framework — random topics, zero depth
Getting traffic that doesn't convert — wrong intent, wrong audience
Ranking for keywords your ICP never searches before buying
Invisible to AI models like ChatGPT, Perplexity, and Gemini
No internal linking — pages exist in silos, authority doesn't flow
Technical issues quietly blocking your ability to rank at all

A complete SEO system.
Not a document. A system.

Every engagement results in a clear, prioritized, executable strategy — not a 60-page report that sits in Google Drive.

01
Full Technical Audit

100+ point technical SEO audit covering crawlability, Core Web Vitals, indexation, site architecture, internal linking, duplicate content, schema, and more. Every issue prioritized by impact.

02
Topical Authority Map

A complete keyword and topic cluster framework built around your ICP's search journey — from awareness to evaluation to purchase. Every topic mapped to search intent and funnel stage.

03
Competitor Gap Analysis

Deep analysis of where your competitors are ranking that you're not — and why. Identifies your fastest paths to Page 1 based on your current domain authority and content gaps.

04
AI Search Visibility

Assessment and strategy for how your brand appears in ChatGPT, Perplexity, and Gemini. Most SaaS companies have zero AI search presence — this is the competitive edge most are missing.

05
90-Day Action Roadmap

A prioritized, sprint-based roadmap with clear actions, owners, timelines, and success metrics. Built for execution — whether your team runs it or I do with mine.

06
Monthly Reporting

Clear, concise monthly reporting against metrics that matter — rankings, traffic, domain authority, organic signups. No vanity dashboards. Honest analysis of what's working and what needs adjustment.

How we
work together

I adapt to your team and situation. Some companies need strategy and their team executes. Others need full end-to-end delivery. Both work.

Consulting — Strategy + Advisory

I build the full strategy, roadmap, and frameworks. Your team executes with my guidance via monthly calls and async Slack support.

Done-For-You — Full Execution

I build the strategy and execute it with my vetted network of writers, developers, and SEOs. You get agency-level output with consultant-level thinking.

Strategy Sprint — One-Time

Full audit + prioritized roadmap delivered in 2 weeks. A standalone engagement for teams who have execution capacity and just need a clear direction.

Everything Included
Full technical SEO audit (100+ point checklist)
ICP and search intent mapping across all funnel stages
Topical authority cluster framework design
Competitor backlink and keyword gap analysis
AI search visibility assessment + optimization plan
Prioritized 90-day action roadmap with milestones
Internal linking architecture plan
Monthly reporting + iterative optimization (retainers)
Direct access to me — not a junior account manager

How the strategy
gets built

01
Discovery & Context

Deep-dive on your product, your ICP, your competitors, and your current SEO position. I need to understand the business before I touch a keyword.

02
Audit & Analysis

Full technical audit, keyword research, topical mapping, competitor analysis, and AI search visibility assessment. Every gap identified and prioritized.

03
Strategy Build

The full strategy document: topical authority framework, keyword map, technical fix list, content priorities, and a 90-day execution roadmap with clear milestones.

04
Execute & Iterate

Strategy handoff with walkthrough, or full execution by my team. Monthly reporting, quarterly roadmap reviews, and ongoing optimization as results compound.

What SEO strategy
actually delivers

+312%
Organic traffic growth
B2B SaaS client · 8 months
84
New Page 1 keywords
From zero topical authority
+180%
Organic-attributed signups
Same engagement · 8 months

Results vary by industry, domain authority, and competitive landscape. I set realistic expectations upfront and track leading indicators alongside revenue metrics.

Questions about
SEO Strategy

How long before I see results from SEO strategy?
Meaningful movement typically starts in 3–4 months. Significant, compounding results in 6–9 months. I track leading indicators (rankings, impressions, crawl health) so you can see progress before traffic fully moves.
Do I need technical SEO knowledge to work with you?
Not at all. I explain everything in plain language and work with your existing team — whether that's a developer, a content writer, or just you. I translate SEO into action your team can take.
What's the difference between consulting and done-for-you?
Consulting: I build the strategy and roadmap, you execute with your team and I guide you. Done-for-you: I build and execute everything with my network of writers, devs, and SEOs. Monthly reporting either way.
Can you work alongside our existing marketing team?
Yes — and I prefer it. The best outcomes happen when I integrate with your existing team rather than working in a silo. I can function as an embedded SEO strategist for your team.
Is the AI search visibility piece separate?
No — it's included in every SEO strategy engagement. I assess where you currently appear in AI models and build optimization for both traditional search and AI-powered discovery into the same roadmap.
What's the minimum commitment for a retainer?
3 months minimum for consulting retainers and done-for-you engagements. SEO is a compounding channel — shorter commitments don't give enough runway to demonstrate meaningful results and iterate properly.

Other services that pair well with SEO Strategy

Ready to build an SEO system
that actually compounds?

Book a free 30-minute call. I'll review your current SEO position and tell you exactly what your situation needs.