Content that ranks in Google and gets cited by ChatGPT, Perplexity, and Gemini. Built around your product, your ICP, and every stage of the buyer journey — not a content calendar.
Most SaaS companies are publishing regularly — and most of it isn't doing anything. Blog posts that don't rank. Content that attracts the wrong audience. Articles that get traffic but never convert. This isn't a writing problem. It's a strategy problem.
Without a topical authority framework, ICP-mapped intent, and content designed for both Google and AI search — you're producing content for the sake of producing content. It looks like activity. It isn't growth.
Not a batch of articles. A full content engine — cluster architecture, ICP mapping, editorial workflow, and AI search strategy built into every piece.
Deep research into how your ideal customer searches before, during, and after the buying decision. Every content cluster is mapped to a specific buyer persona and funnel stage.
A complete pillar-cluster content map covering your core topics — pillar pages that establish authority and cluster articles that capture every keyword variation your ICP searches.
Every article gets a comprehensive brief — target keyword, search intent, outline, competitor analysis, internal linking plan, and E-E-A-T positioning. Briefs your writers can execute without guessing.
Structure, format, and position your content to be cited by AI models. Includes FAQ optimization, authoritative source positioning, and E-E-A-T signals that make AI models trust your content.
Full audit of your current content — identify what to keep, update, merge, or remove. Most SaaS companies have content that's hurting their SEO. Fixing it is often faster than creating new.
A full editorial calendar and production workflow — what to publish, in what order, with what internal links, and how to scale production without losing quality or strategic coherence.
Google rewards sites that demonstrate deep expertise in a topic — not sites that publish random articles targeting isolated keywords. I build content cluster architectures that signal authority across your entire niche.
Each cluster has a pillar page (broad, authoritative, comprehensive) supported by cluster articles (specific, intent-matched, highly targeted). Every article links back to the pillar. Authority flows. Rankings compound.
Some teams have writers and just need the system. Others need end-to-end production. Both options are available.
Results from a 14-month done-for-you content engagement. 120+ articles published across 5 topic clusters targeting every stage of the ICP buyer journey.
Book a free 30-minute call. I'll review your current content situation and tell you exactly where the biggest opportunities are.