8 years of building search systems that drive real pipeline — from technical audits to content strategy to editorial link building. For SaaS and tech companies that take organic growth seriously.
I started where most SEOs do — optimizing title tags, studying crawl budgets, building my first links. But I didn't stay at the surface. I went deep into technical architecture, content systems, and what actually moves rankings long-term versus what just looks good in a report.
As I grew into senior roles and eventually Head of Marketing, I learned something most SEO specialists never get to see: the business side. Sitting in board meetings where organic was just a line item. Owning acquisition targets. Connecting keyword clusters to CAC and LTV. That perspective changed how I build every strategy.
Today I work independently — as a consultant, strategist, and executor — for SaaS and tech companies who want organic growth built properly. Not outsourced to a generalist team. Not templated. Built for how your specific product and ICP behave in search.
And I'm positioned at the exact right moment: the shift to AI search. While most SEOs are still optimizing for 10 blue links, your buyers are asking ChatGPT and Perplexity. I build systems that get you found in both worlds.
Not just what I do — how I do it. These are the standards I hold every project to.
Every decision is filtered through business impact — not vanity metrics. I care about pipeline, signups, and revenue — not just rankings and traffic.
No PBNs. No spam. No tactics that work for 6 months and create risk for 6 years. Every strategy is built to survive algorithm updates and compound over time.
I tell clients what's actually happening — not what they want to hear. If something isn't working, you'll know first. Clear reporting. Honest analysis.
I don't run one-off campaigns. I build scalable systems — content clusters, authority frameworks, link strategies — that get stronger every month.
I work with a vetted network of writers, developers, and SEOs — so you get agency-level execution with consultant-level strategy, without the bloat.
SEO is shifting. AI search is here. I stay ahead of what's next — so your organic presence is built for today's Google and tomorrow's AI discovery layer.
Book a free 30-minute call. No pitch. I'll tell you exactly where your biggest SEO opportunities are.