I write about what's actually working in SEO and content — based on real client work, not recycled theory. No fluff. No filler.
I'm building out the content library. Subscribe below to get notified when the first articles go live — covering Product-Led SEO, AI search visibility, and content strategy for SaaS founders.
How to build an SEO system that scales with your product — not just your blog. A practical framework for SaaS companies serious about organic growth.
AI search is here. Here's exactly how to optimize your content to be cited by AI models — and why most SEOs are still missing this entirely.
The topical authority playbook has changed. Here's how to build it efficiently — with the right cluster architecture, not sheer volume.
No PBNs. No shortcuts. This is how editorial link building actually works at scale — and why domain rating matters less than most people think.
A detailed breakdown of the content system that shifted a SaaS company's signup attribution from paid to organic — and what made it work.
After 40+ SaaS audits, these are the 15 technical issues that show up most — and that actually move the needle when fixed properly.